The Demise of the Food Truck Business: How To Prevent This From Happening To You

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The food truck industry is bright and wonderful. At least, that’s what it looks like with the food truck reality shows, numerous food trucks and food festivals around the country and the world, and the stories, oh the stories of success, glory, and owning a cash cow.

Yet, the number of used food trucks being sold or dumped is also increasing. Their stories are not being told with as much vigor and enthusiasm perhaps so as to not jinx the skyrocketing trend food truckers have been enjoying for the past 2 years.

How To Avoid Losing Your Food Truck Business

According to, you can open a food truck with as little as $40,000 or spend as much as $250,000. Regardless of the actual amount, it still costs thousands to start a food truck and most food truck owners are small businesses run by regular folks who want to augment their income or start a business.

To avoid losing not just your food truck but also your savings, here are some valuable tips to consider:

  • Use social media with care. Never disrespect feedback from customers no matter how cruel it is. Learn to listen and consider each point raised by your customers. At the same time, get to know your customers especially those who take time to send in feedback. There are certain words you must never be caught using whether in your business or social media accounts like “hate” and “stupid” to describe your customers or competition – not even as a joke. You must also stay away from discussing about divisive issues like politics, race, or gender. On the other hand, you can and should not be afraid to engage respectfully with others about your spiritual beliefs and personal convictions as it can open opportunities for your customers to get to know you.
  • Make sure to follow all health, sanitary, and safety regulations. Treat each day as inspection day.
  • If you need help with accounting, taxes, and inventory control, get a professional to help you set it up or buy software to help you keep track of the paperwork.
  • Try to find a location that isn’t already congested with other food trucks especially if there are similar menus
  • Expand your business to offer catering and special events and observe working hours that customers can rely on
  • Never compromise on food quality, taste, and service

Finally, avoid burning out by getting good people, a trustworthy partner, and regular time out to enjoy a personal life.

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