Reasons Why Food Trucks Can Flop & How To Avoid Being A Statistic

logo-c4bJump on the bandwagon, why not? The food truck business is one of the top high-flying start-up businesses in the United States and other parts of the developed world. Its rise to fame and fortune has been astonishing especially considering food trucks used to be common only in construction sites and country roads.

Today however, there are food trucks on sale on eBay! In fact, there are hundreds of food truck of varying themes and custom designs on sale for less than US$30,000. Just like any other industry, there are food truck ideas that fail and situations that food truck owners are just unable to handle. Here are the most reasons why a food truck business will flop:

Maintenance is High

A food truck that relies on the lunch crowd alone is going to struggle to make ends meet. That is, unless its lunch hour extends from 11 in the morning to 2 in the afternoon with long line circling buildings and non-stop selling every weekday. If not, the problems of maintaining staff, fuel and energy consumption, taxes, licenses, and the cost in perishables could be too much for a business. Get an accountant to help you with your costs and menu so you know exactly how much you need to make in a day, week, and month.

Wrong Menu

It’s really important that your food is not just delicious, fresh, and priced right; it should also be sold in the right place to a specific market. Fusion food, for instance, is a hard sell because not many people enjoy experimenting on their food. Ethnic food also has to be adjusted a little to suit the customers you are planning to attract. The bottom line is your food has to be great; the packaging should be attractive, and the choices should be not too extensive but not limited either to just a few.

Poor Staff and Service

Grumpy people behind the counter are just not going to work. People who perspire a lot are also a little off-putting so a business owner needs to be very particular about appearances and attitude in order to build loyalties.

Wrong Location

The beauty of the food truck is that you can change location easily so always be on the lookout for a new place to set up shop. Also be on top of events, festivals, and weekend markets so you can sign up early.

Finally, keep in mind that last year there were about 100 new food truck businesses that were launched in the L.A. area. Of these new businesses, 35 failed. On the other hand, those that succeed continue on to open new trucks in new locations and in different cities. The amount of press food truck businesses are getting is also helping create that aura of anticipation and eagerness among consumers to find the next sumptuous food truck offer.

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