Busting the Myths Being Said About Food Trucks

There are several stories being spread about food trucks that either deter or mislead anyone thinking of opening their own food truck business. Here are a few of them so that you can recognize them for what they are: discouraging talk and negative reactions.

It’s a Sure Way to Earn Money Today

This is a half-truth because it is harder to start and maintain a business nowadays so most business experts would recommend “going with the trend.” The food truck industry is reportedly earning a billion dollars a year. However, there is no business that comes with guaranteed revenue. There’s a load of work that will have to be done aside from proper marketing, a great food concept, and sufficient funds.

In addition, one of the key elements in running a business is being able to adjust to the market. For instance, you have to be in the right location and close to the kind of people who would want to buy your food product. If you feel you can earn more in another place, try it! The beauty with the food truck business is that you are mobile so take advantage of this.

There’s No Money in Food Trucks – The Market is Flooded

The person who would likely tell you this is someone connected to the food business and would not want a new competitor around. The market is not flooded. Two years ago, an irresponsible news article came out online saying that the country was flooded with 3 million food trucks. It may seem that way because food trucks are mobile but according to latest official count by the Census, the entire food industry consists of only 600,000 businesses.

Only People On-The-Run Buy from Food Trucks

Again, this is quite obvious to anyone who buys or watches a food truck in operation. Their customers are usually a mix-match of people on-the-go, curious bystanders, Twitter and other social media followers, and loyal customers. As a matter of fact, the more personable the staff behind the food truck counter, the more likely they are to bring more new customers.

It’s Easy to Run a Food Truck Business

Unfortunately, it’s just as hard to run a food truck business as it is to run a restaurant. One would have to wake up very early in the morning to buy the fresh produce. After marketing, there is food preparation (which should be done onsite), finding your location, making sure you have everything ready to go because customers want their food quick, and then clean-up. It’s important that you enjoy being in the kitchen and food business if you want to have a food truck. This is so that the work will not be burdensome to you – and you will have fun doing it.

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